ORONO, Maine – University Maine Athletics today announced the launch of Icon Suite, an innovative name, image, and likeness tool from Icon Source, the leading digital marketplace connecting brands and athletes for endorsements and partnerships, for all Black Bears student-athletes and community members. Icon Suite will continue to position UMaine student-athletes at the forefront of NIL opportunities, providing a seamless, compliant system for connecting brands, alumni, and other interested parties with student-athletes for NIL deals.

For additional details on Maine's new local exchange application, click HERE.

The University of Maine, in an effort to better support student-athletes and student-athlete opportunities in an ever-changing landscape, has also enhanced its NIL Policy. Click here for the latest version. 

The Icon Suite local exchange application software will greatly enhance the NIL experience for those involved in the University of Maine ecosystem. The software will be able to connect local companies with student-athletes through a custom marketplace, simultaneously simplifying the NIL administrative processes for athletics administrators tied to deal disclosure and compliance. Interested businesses and supporters will be able to readily identify and engage with potential student-athlete partners through this compliant marketplace software.

"We are excited to provide better support and NIL opportunities for our student-athletes through IconSource," said UMaine Director of Athletics Jude Killy. "In conjunction with IconSource, we will also have and share with our students a greater level of education and resources regarding NIL which will not only enhance opportunities, but enhance our students skillsets for well beyond their time at Maine."

Icon Suite is a full-service system that makes it easy for athletes to disclose NIL deals through the student login and allows compliance officers to access contracts and review analytics across demographic breakdowns and other key metrics in the compliance section. 

"Icon Source is thrilled to partner with the University of Maine to adopt this type of software and provide Icon Source for all student-athletes & the Department of Intercollegiate Athletics," said Mick Hamilton, VP of Operations at Icon Source. "The excitement from the administration to jump into this NIL era shows us that this partnership will connect businesses and Black Bear student-athletes for years to come."

Icon Source has an established history of facilitating deals for professional and college athletes, handling all the administrative aspects of name, image, and likeness deal-making including contracts, tax documentation, and payment services to ensure successful connections for both brands and athletes.

"Icon Source exists to connect athletes and brands, and our Icon Source software takes that a step further on the collegiate level, removing the heavy lifting for those involved in student-athlete and local business partnerships," said Chase Garrett, founder, and CEO of Icon Source. "From finding relevant student-athletes for an event or promotion to handling contracts, 1099's, and payment services, Icon Source alleviates the administrative duties and offers assistance along the way to ensure successful connections."

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