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University of Maine Athletics

Maine
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Laurie Lozier

Laurie Lozier serves as the General Manager for UMaine Athletics, overseeing corporate partnership sales and activation through Van Wagner. In this role, she leads efforts to develop and strengthen partnerships with local, regional, and national businesses that elevate the Black Bear fan experience while supporting the goals of UMaine Athletics.
Laurie brings extensive experience in sports marketing and corporate sponsorships, with a strong background in partnership development, renewal strategy, and creative activation. She has played a key role in fostering collaborations with organizations across Maine and beyond, aligning brand objectives with meaningful engagement opportunities for fans, student-athletes, and the community.
Passionate about relationship-building, Laurie is dedicated to delivering value for UMaine partners while enhancing the game-day atmosphere and supporting initiatives that positively impact student-athletes.
Outside of work, Laurie enjoys spending time outdoors with her husband and son.
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